Johnny Freyre & Kalima Project is a Latin American Music band based in London. They are currently experimenting with the concept of applying Lean principles to everything they do. From doing some guerrilla “audience” testing to their songs based on Lean UX methodologies to to applying lean marketing techniques to their brand recognition efforts.
The Alternative Startup Experiment currently supports all digital efforts, from the creation and maintenance of their website to the digital promotion of their performances.